Winning Festive Footfall
Written by Alistair Ezzy
With only two months til Christmas, how do retailers win the fight for festive footfall? And, how do you then get these same people to spend in store? Rather than going to the shops purely for the entertainment factor.
There are more than enough scary footfall stats out there - but we believe retailers can buck the trend. It takes a bit of creativity though. We believe it starts on the customers’ doormat, and that Direct Mail is the magic element that will attract people into your store.
But what do you need to do to create a stand-out Direct Mail piece that gets people through the doors and spending?
Here are some tricks we've learnt along the way:
- Be true to your brand
- Design delicious artwork
- Create an envelope that’s ‘tempting to open’
- Personalise content and imagery
- Pepper with irresistible offers
- Include tasty vouchers to spend in store
It is all about giving people a taster of what they will experience in store, and give them a good excuse to visit you in person. Of course, DM can also drive people to your online store.
The point is, you need to target people who can get to your store in minutes. This is where your creativity will deliver results, when you use tools such as variable mapping and drive time analysis to make your campaigns even more memorable and relevant.
Go Inspire Solutions can help you create a mailing that will make you stand out from the crowd and attract more people (with money to spend) into your store.