Duotone – loud bright colours

Bright bold colours are the new trend. The move away from traditional photographic representations to bold, brash colours create a powerful design concept.

Many of the smaller brands have taken the lead from companies such as Spotify and Apple and utilise their own brand colour with a secondary colour to create a vibrant image that is in keeping with their brand and yet visually striking in appearance.

Duotone derives from printing and is the combination of two shades of colour made from 2 plates. A real retro approach, with a modern digital twist is creating some impactful creative designs.

Take a look at the before and after effect of duotone on the image below.

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