Duotone – loud bright colours
Bright bold colours are the new trend. The move away from traditional photographic representations to bold, brash colours create a powerful design concept.
Many of the smaller brands have taken the lead from companies such as Spotify and Apple and utilise their own brand colour with a secondary colour to create a vibrant image that is in keeping with their brand and yet visually striking in appearance.
Duotone derives from printing and is the combination of two shades of colour made from 2 plates. A real retro approach, with a modern digital twist is creating some impactful creative designs.
Take a look at the before and after effect of duotone on the image below.