7 things to remember when designing your mobile app.
Apps are all about the customer and provide a highly engaging touchpoint, that can be personalised to improve the customer experience.
It’s clearer now, more than ever, that optimising your business for mobile is absolutely key for almost all industries. Optimising for mobile doesn’t just mean making your website responsive. Studies have shown that between 80 and 90% of ‘mobile minutes’ are spent in apps - not on mobile websites. The reason? Apps offer a better mobile experience.
Take a look at our 7 tips to remember when designing your mobile app:
1. Push notifications or in-app messaging?
Push messaging allows notifications to the home screen which helps the user be aware of offers, timings and potentially locational opportunities. In-App messaging displays while the app is in use and can be perceived as less intrusive.
The truth is that both should be used together to offer the customer the best possible experience. Analysing user session data can further refine the use of targeting through push notifications and in-app messaging.
2. Clear and intuitive design
Simply put, if your app isn’t user friendly and easy to navigate, your customers won’t use it. First impressions are important, and you need to make sure your app makes the right one. Be clear on what your message is or what your business is offering! Some apps have so much to offer, it becomes a minefield for the customer to navigate. Did you know that 61% of users are unlikely to return to a mobile site they had trouble accessing? 40% would visit a competitor’s site instead.
There’s nothing worse than an overcrowded, busy app as your message will be lost and you won’t connect with the user or spread your intended message. Keep your app clear of anything that can be deemed as disruptive and misleading and remember that sometimes less is more to improve your return on investment (ROI).
3. Clever recommendations & recently viewed
Many retail apps use this feature, and for a good reason. What better way to improve conversions and average order value (AOV) by offering your customers recommendations based on browsing history? This helpful feature suggests relevant products that your customers may have over-looked, and so increases the likelihood of greater spend.
Recently viewed products offers the customer the chance to ‘jump right back in’ where they left off, encouraging sales that might have otherwise been lost.
4. A search option that really works
If you have a search option, put time and effort into how this actually works within the app and into the algorithms behind it. One way to put off your customers is to offer a search option that either pulls nothing, or everything.
Ensure the search option is an easy feature to find in your app and that it’s not tucked away or hidden – make navigation as easy as possible for your customers.
A good search return will boost overall spend, providing the user with everything they need at the touch of a button.
5. Get creative
Embrace the creative potential of visual tools such as video, animation, illustration and photography. Creating a visually striking app draws in your customers, prolonging the time spent in app and increasing the likelihood of future visits. Frequently check session analytics to see what is working best, and remember to test new creative approaches based on your findings. Continue reading for more testing tips.
6. Test, test and test again
Testing new features, services and layouts within your mobile app is imperative to constantly improve your offering.
Segment your data, targeting specific customers based on data such as geographic location, customer value, or other criteria. Remember to include a control cell to compare results.
Testing varied parts of your app will give you a better overview of how it’s performing for your customers, ensuring you stay knowledgeable about what your customer actually wants to see, experience and ultimately, purchase.
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7. Last but not least – make sure your app is fast!
Whether we like it or not, we’re getting more and more impatient as a general population. 47% of customers expect a web page to load in 2 seconds or less, and 40% of users abandon a website that takes more than 3 seconds to load. These could be potential customers, lost due to slow response rates.
Your competitors could have a native app on iOS and Android. Customers can save it to their home page and access it quickly at any time, ensure you keep your customers with an app that loads quickly and efficiently.
It can be difficult to figure out where to begin when it comes to your mobile strategy. For professional UX and UI design and development, Go Inspire Creative can assist you and your business in creating a solution that fits you. Get in touch to find out how Go Inspire Creative can help your app building process.