Matt Lawrenson

Marketing, Go Inspire Group

 

What is your job title at Go Inspire and what does it involve?

I’m a Senior Group Marketing Executive. Our department is responsible for all marketing activity across the group. This involves planning and executing various multichannel campaigns, events and initiatives that educate our customers and prospects on the benefits of working with Go Inspire. Our primary goals are to generate leads into the business and arm the varying sales teams with the collateral they need to generate and win new business.

How long have you worked for the Company and in what roles?

I’ve been with the business for 5 years. I joined straight out of Uni as a Marketing Executive and became a Senior Exec about 2 years ago when our team expanded.

What do you enjoy most about your job?

The variety! No two days are the same, you can be heading up a stint at an exhibition one day and compiling a business winning tender the next.

A culture of constant innovation and a willingness to back Marketing in ‘trying something new’ keeps it fresh. As we’re often trying something we’ve never done before it provides an opportunity to learn, train and take ownership and responsibility for delivering the project.

What’s the best thing about working here?

This will be a common response I’m sure, but the people! Whether its data, design or delivery, the marketing services industry is a fast-paced environment with pressure to deliver for clients, against tight schedules. Despite the pressure, everyone gets stuck in to help one another and have a laugh at the same time. The nights out aren’t bad either.

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