A powerful combination of data tools, mathematical modelling techniques and data sets
To deliver the actionable insight that drives revenue and growth for our customers, we deploy an algorithmic program that processes customer and transactional data, and presents it in a way which helps you make informed marketing decisions.
A powerful combination of data tools, mathematical modelling techniques and data sets are utilised to achieve this, including:
Excel / SQL / Power BI / IBM Modeller / FastStats / Segmentation / Regression / Correlation / Cluster analysis / CHAID / RFM
Web browsing data / Loyalty Card Data / Risk Data / Logistic Data / WiFi Data