Actionable Insight

Understand your customers

Great customer insight is the key to driving sales. Your data is the key to driving revenue growth. We offer a number of insight packages that can unlock its potential.

Customer Status
• Customer status/segmentation (retained, lapsed, value)
• Customer Geo demographics and affluence

Trend Analysis
• Revenue
• Sales Channel
• Customer Churn
• Seasonal
• Customer Numbers

Products and Categories Analysis
• Product /category performance by customer type

Includes Intro into Insight Bundle Plus:

Business Growth Opportunities
• Growing share of wallet
• Cross sell and Up sell customer opportunities
• Fluctuations in customer spend patterns
• Recommendations

Customer Campaigns
• Campaign Recommendations
• Single Customer View source data (Enables you to select customers and deploy multi-media campaigns)

Forecasting Churn
• Customer Churn by Product Group/Category

Business Insight Opportunities
• Brand Loyalty
• Market Share
• Deep Dive Basket Analysis
• New Store Planning

Customer Deep Dive Insight
• Customer Purchasing behaviour
• Predictive Customer Campaign Responses
• Customer Acquisition drivers

Campaign Performance
• On-line 'consideration phase' tracking
• Attribution Modelling
• Site path flow
• Abandoned Browsers/basket insight
• Browsing behaviour

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