Joining browsing data with online and offline purchase data

Join together online and offline data

Knowing when your browsing customers buy in store lets you create a truly immersive experience for your customers.

Digital Playback gives you a 360 degree view joining browsing behaviour with customer and purchase data. This lets you see the path to conversion showing the customer journey from browsing to buying.

You now have the ability to make more powerful, insightful decisions affecting the performance of all of your channels.

This essential view of your customers' omnichannel activity is available through our mobile-friendly Digital Playback dashboard.

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