Enhanced digital attribution capability

See how your marketing channels interact

Customers interact across many channels. Use Digital Playback to track, report and review your total online and offline performance when combined with customer behaviours.

You can see the effectiveness of your channel investment, performance and opportunities.

Digital Playback lets you create personalised retargeting strategies to close the online revenue gap and develop LTV by channel to support the acquisition of new customers.

Measure SEO, PPC and social effectiveness

Paid and owned media performance needs to be evaluated both in isolation and with other channels. Digital Playback lets you see the value delivered from each of these channels. It also shows which customers drive value across which channel.

Once you know your attribution and return on investment, it is easier to see which elements of your paid and owned media are working and where you need to spend your budget to maximise your returns.

This essential view of your customers' omnichannel activity is available through our mobile-friendly Digital Playback dashboard.

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